A modern, high-performance platform engineered to improve discoverability, capture leads, and professionally showcase engineering projects.
Grandview Structural Engineering needed a fundamental digital overhaul. Their existing website was not being indexed or found on Google, severely limiting their ability to attract new business and validate expertise. The site was not designed to reflect the company's high-quality aesthetic, lacked a clear visual style guide for long-term consistency, and did not effectively showcase their completed projects.
The primary goal of this redesign was a fundamental transformation: converting the existing, invisible brochure site into a powerful, active business asset. We focused our efforts on two core, intertwined areas to achieve this goal: Aesthetic & Branding and the Project Portfolio.
For Aesthetic & Branding, we developed a comprehensive, cohesive style guide that meticulously defines the typography, color palette, and visual hierarchy for the entire site. This guide is a crucial long-term asset, ensuring that every element from navigation controls to image captions consistently reinforces the firm's desired aesthetic and professional quality.
The Project Portfolio serves as the new central sales tool. We designed a robust, visually engaging section specifically to showcase Grandview's past projects. Each project entry is structured to include high-quality imagery and a clear call-to-action for visitors interested in similar work. This strategic focus successfully moves the website from a simple repository of information to a potent, trust-building sales tool.
Within a short active development period of only a few weeks, we successfully delivered a fully functional, high-performance platform. The new site immediately resolved all prior Google indexing issues, establishing Grandview's necessary digital footprint.
The project achieved all aesthetic goals, with a final design that professionally matches the firm's high-quality standards. The site launched with high Lighthouse performance scores, ensuring speed and stability. Ultimately, this new platform supported by our consistent internal style guide and the professional project portfolio empowers the client to market their expertise clearly and consistently for long-term success.
